American Advertising Awards

The 2014 American Advertising Awards

Let’s Go Out with a Bang.

The American Advertising Awards (formerly the ADDYs) recognize creative excellence in all advertising media. The competition is a three-tier local, regional and national competition conducted annually by the American Advertising Federation. Here, the local and regional (district) competition is held at the same time because the Ad Club of Western Mass is the only AAF-member club in the New England district, and all entries into the competition must come in on a local level.

In honor of the 2014 AAA Awards, BRIGADE created an accordion-fold call for entries mailer, an invitation to the Awards Gala, and various pieces of local web and print advertising.

Our design concept was “Mass.Ive” (an homage to the “Big Bang”) – because an awards show of this size and caliber deserved a look that was out-of-this-world.

To drive the “Mass.Ive” theme home, we incorporated an image of the Orion Nebula (provided by the Hubble Space Telescope Orion Treasury Project Team).