Black Birch Vineyard
Seeing the trees
through the grapes.
An up-and-coming regional vineyard in the Northeast approached BRIGADE to concept a brand name, brand identity and label design. Upon visiting, we discovered a vineyard nestled in a picturesque New England hillside, peppered with beautifully aging Black Birch trees. We knew the name had to be Black Birch Vineyard.
The team at Black Birch is passionate about the craft of wine making. They are utterly devoted to producing exemplary wines from locally grown grapes. We wanted their reverence for viticulture and nerd-like zeal to permeate every facet of their identity and packaging. From the elegantly artistic website, to the intricate die cut label, to the custom BBV bird cork buried in every bottle, we think we achieved our goal.
Reflecting on Black Birch Vineyard’s commitment to excellence, we designed a detailed die-cut label that embodies brand precision and pride. The label uses negative space to tell a story–as the die-cut sides of the label wrap around the bottle the silhouette of a Black Birch tree is revealed. This silhouette is further emphasized by contrast between the matte label and reflective gloss of the bottle.
The storytelling for the brand extended to the copy that we used on the back of the bottle and the hand numbered bottles showcase the attention to detail and craftsmanship that goes in to their wines.
Our intricate die-cut label also influenced the website we designed for Black Birch in 2013. Using parallax as a storytelling device, as opposed to mere eye candy, we created a website made up of several visual planes and storylines as told through original copy and photography. While browsing the site, visitors are able to capture a feel for the vineyard locale while also learning about their background, varietals, and philosophy.
BRIGADE’s Black Birch label design was featured on The Dieline and won a “Best of Show” award at the 2013 American Advertising Awards of New England.