lia sophia, one of the largest and most well known direct sales jewelry companies in the country tasked BRIGADE with giving the brand’s Fall/Winter 2014 style guide a whole new look and feel. We introduced a new color palette, tone, typography and voice to update and elevate the brand to appeal to today’s modern consumer. The result was a playful, witty and fun take on the traditional catalog.
We concepted the storyline, created custom infographics and laid out approximately 100 pages to ensure the new look and feel remained consistent. We also developed the language that would be used throughout, including bold headlines and unique storylines to bring their various jewelry collections to life.
Along with developing an entirely new look and feel for the catalog, we also named their latest jewelry collection. It was a proprietary clasp available in various finishes to pair with different beads, strands and gems so women could create infinite looks to match their individual styles. It became known as the infinitme collection.