SVEDKA Point of Sale
Making delicious beautiful.
In 2013 SVEDKA approached BRIGADE to develop a national campaign with which they could launch two new flavors. This program featured SVEDKA Orange Cream Pop and SVEDKA Strawberry Colada – two new tropical flavors with fun flavor profiles and big attitudes.
We developed a creative program centered around a Rorschach-like interpretation of the delicious ingredients behind each of the new flavors.
Using dimensional construction, die cuts, spot colors and mixed materials, we created enticing compositions that invited viewers to explore elaborate flavor landscapes.
In addition to in-store POS, the program extended to on-premise sales tools and PR events.
Ultimately this campaign was successful enough to be expanded to support other SVEDKA flavors and projects.