The Pink Agenda

The Pink Agenda

Raising money.
Raising awareness.
Raising hell.

The Pink Agenda is the younger arm of The Breast Cancer Research Foundation established to raise money and cancer-awareness among young professionals. Based in NYC, the Pink Agenda seeks to redefine philanthropy for a new generation of people by throwing parties in the name of awareness.

The Pink Agenda approached BRIGADE to give them an identity and to help them tell their story.

We developed their brand around ‘elegant attitude’–where sophisticated typographic solutions play with self-assured copy and bold design cues. Instead of onerous paragraphs full of dense information, we used lots of infographics to quickly communicate information important to the organization without losing the attitude and momentum that makes their mission unique. The Pink Agenda’s new voice was extended into a website, logo, and social media that is playful, bold and elegant.