Continuing a tradition of
excellence in skin care
Weleda, Europe’s #1 selling natural skin care brand, was looking for someone to breath a little life into the brand stateside. Unable to alter the existing packaging, the North American team approached BRIGADE to develop eye catching POS and digital materials that would attract new customers in-store and online. We developed an entirely new look and feel for their 2015 collateral that celebrated their heritage with a modern twist. We created counter cards, charts, shelf talkers, and takeaway cards for their facial, baby and body care programs to be used in stores across the country throughout the 2015 season.
We also laid out, designed and helped to write the content for their 58-page training manual. This has served as their brand book for use by their brokers across the nation. We had to ensure the construction was durable, the content concise and the lay out easy to follow for use during in-store trainings.
Their digital presence needed to be updated to reflect their new in-store persona. We created custom banners, tiles, and newsletters for use on their website, in emails, and on social media.
The brand refresh didn’t stop at POS, digital or even the brand book. We also created several other pieces of collateral for use throughout the new year. Sweatshirts, tote bags, invitations, product mockups, pop up banners, and trade show booths were developed to showcase the brand look for 2015.
This was the first year of this new partnership for us, and we’re looking forward to many more as we help Weleda find even more success in the U.S. marketplace.