Wyndham Hotel Group
15 Unique Brands.
The world’s largest and most diverse hotel company approached BRIGADE in late 2015 to help them capitalize on a recent report, which showed that each of their 15 hotel brands had identities that were not being capitalized on in brand materials. The challenge they presented to BRIGADE was to develop 15 separate brand books that would visually evolve each of these unique personalities, while keeping them distinct so they could serve as a foundation for other brand materials in the future.
BRIGADE’s work on these brand books has led to more in-depth brand refreshes for both the Travelodge and Hawthorn hotel chains.