Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
A collection of resources and thought-leadership created and written by our team for yours.
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
Our Armory series is a collection of creative made for designers by designers. Explore, download, and have fun! Audio Visual …
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
Pantone and Adobe have partnered up, and now for the low cost of $15/month in your already outrageously-expensive Adobe programs, …