Amherst tritons

A local swim team evolves

We have an ongoing relationship with the Amherst Tritons, a local swim team. To reflect their recent upgrade to USA Swimming Level Two status, we developed a new logo and overall brand identity. We created a new mascot that features a determined fish wielding a triton, and a bold serif logo mark completes the overall team logo. Carried out in apparel and print and digital materials, this contemporary brand identity acknowledges the team’s past while leading the way to a bright future.