Collaboration
In 2016 we worked closely with SVEDKA to launch its newest flagship vodka flavor, Blue Raspberry. From packaging execution to internal and external branding support, we were asked to help the brand accomplish its vision for an innovative new product that would shake up the crowded flavored vodka category.
Approach
SVEDKA Blue Raspberry is a high-energy, hybrid flavor created around experimental food trends. To bring this flavor profile to life on the bottle, we chose an electric, day glow-inspired color profile that paid off the experimental flavor while effortlessly standing out on retail shelves nationwide. Using this rationale we produced the bottle design, designed shippers, created key advertising visuals, built out point-of-sale, and supported the launch with PR materials, collateral, launch party artwork, and magazine ads. Of the 14 flavors in SVEDKA’s portfolio, Blue Raspberry became their most successful to-date.
This does not constitute an endorsement of any kind.
