SVEDKA Halloween limited edition packaging

Crafting a bold seasonal design

In our partnership with SVEDKA, we’ve helped the iconic imported vodka brand introduce 14 flavors and expand into the ready-to-drink space. Our goal for Halloween 2018 was to help the brand stand out from the generic seasonal crowd at retail. We created a bold packaging design featuring a gaping mouth with sharp, dripping fangs. The design plays with seasonal tropes but feels proprietary and commands attention. To create a holistic consumer experience, we developed additional pieces of collateral like displays and pole toppers, and designed all the assets to translate to digital, social, and point of purchase.

SVEDKA Halloween 2018
SVEDKA Halloween 2018