SVEDKA SPIKED PREMIUM SELTZER

Going handheld

As the #1 Imported Vodka in the US, SVEDKA Imported Vodka is a staple in the liquor aisle. Its iconic band and simplistic style is a hallmark in the world of vodka. As the brand contemplated an entry in the hot, ready-to-drink category, they wanted to understand audience, competitive landscape, and packaging background to design a spiked seltzer SVEDKA-style. The brand tapped Brigade to visually strategize and design SVEDKA’s very first aluminum cans and paper shippers.