Wyndham Franchise Development

Creating a B2B campaign that leverages relationships to grow franchise base

  • Creative Strategy
  • Advertising
  • Branding
  • Print

Collaboration

We partnered with Wyndham Hotel Group on a B2B advertising campaign to break through to their prospective franchisees. The campaign was incredibly successful and built on the extraordinary relationships that Wyndham has built over the years.

Approach

Using vibrant imagery and compelling personal stories, we reached across diverse generational audiences by highlighting Wyndham’s revolutionary guest loyalty program, industry advancements, and growth opportunities. With unified communications from different hotel tiers under a singular messaging framework, we made sure the Wyndham parent brand coexisted seamlessly with each subsidiary.

This does not constitute an endorsement of any kind.

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